Tag Archives: buyer

Some of My Favorite People Are Salespeople

14 Jan

Luckman’s Law: Most businesses fail due to a lack of revenue. That means a lack of sales. Your job security depends on your salespeople. Support them fully in 2013.

I’m a peddler. I have been one ever since I was a little kid. I was always finding something to sell to my neighbors. In the springtime it was flower and vegetable seed packets and as we got closer to Christmas it was greeting cards and holiday gift wrapping paper.

What’s a peddler? It’s a person who peddles. Not a good enough answer? How about one who sells a product or service. Or what we refer to today as, a salesperson.

Look around you. Do you see a computer, smartphone, iPad, telephone, lamp, mouse, pen, keyboard, desk etc? What do all these things have in common? If you answered all were bought in a retail store, you’d be correct. If you answered all were delivered to that store in a truck, you’d be right again.  If you answered, before all of the above happened, that a salesperson sat down with a buyer and sold them the product that you later liked and bought, you’d be absolutely right!

Regardless of how unique the product or service, someone called a buyer and set an appointment, sat down with that buyer and presented or demoed the product or service, and closed the sale. Without a salesperson doing that the greatest products in the world would just sit in a warehouse collecting dust.

If you work in a company that has salespeople selling for them, either company people or independent manufacturer’s representatives, you owe those people your job. If they didn’t go out day after day and fight the battle to sell your products over the competition, your company would lose sales. Lose enough sales and the business goes under.

Even if you don’t like salespeople, go up to one of your salespeople this week and thank them for all they do. That single gesture may be just enough to give that salesperson the confidence to have a banner year. And who wins if your sales team has a banner year? You do and all your co-workers as well.

Hey, you may even want to buy a salesperson lunch.

To my favorite people,

Michael

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